What is the vision?
Animama’s vision is to use Animations as an effective and creative tool to disseminate health messages. The need for such educational resources is shared by many NGOs who try to disseminate health information in the developing world.Animama takes advantage of mobile technologies and the growing access to Internet to educate parents in the developing world about child’s health.
Knowledge is power and Animama aims at empowering mothers by boosting their knowledge and skills.
Who is the target population?
- Health and field workers who are involved in health education and primary prevention in the developing world. This includes community health workers, doctors, nurses, NGOs, media outlets and public health decision makers.
- Parents in the developing world with access to the Internet.
- Universal – animations allow for the use of symbolic, panhuman language.
- Effective tool – animations are particularly effective for viewers who are illiterate or have short attention spans.
- Cost-effective – animations can be narrated and dubbed into any language and suit all cultures, making their production cost-effective.
- Flexible and versatile – animations can explain and illustrate health messages in a way other tools can’t. For example, how viruses work in the body.
What is the content?
Life-saving knowledge about child’s health.
The content is based on publications in reputable sites such as World Health Organisation (WHO).
An experts panel reviews and approves the content and script before producing the video.
How will the videos be distributed?
Distribution will involve multiple strategies and be tied to collaboration with NGOs and local community agents.
How will effectiveness be measured?
It is very hard to assess impact of primary prevention programs. We aim at a modest measure: level of engagement with the content. We can learn about it through: